Friday, July 3, 2015

Transas focuses its brand on maritime business

July 2015 – Transas Group is announcing changes in its brand positioning. Taking into account the strong success of Transas and its brand awareness in the maritime IT market, dominating position in several key segments of this market, Transas shareholders made the decision to focus the Transas brand on the maritime business only. Brand focusing as well as strong consolidation of the Transas Marine international business shall support ambitious plans for the development of Transas as a global leader of maritime IT.
Other business segments of the Group, including aviation technologies and non-marine simulation, will be rebranded in accordance with the new strategy.
Transas Marine is a world-leading provider of high tech equipment, software applications, integrated solutions and services for the maritime industry: Transas has over 35% of the ECDIS world market share, around 25% of VTMS installations and over 45% or the maritime simulation market. Transas offers best-in-class navigation systems and integrated shipboard solutions, recognized training and simulation solutions, well-known VTMS and coastal surveillance systems, shipping company and port management systems, onboard and individual decision support systems for professional crew and pilots, as well as popular applications for leisure and the marine mass market. Transas operates more than 20 fully owned regional offices as well as its global network of partners serving Transas customers in more than 120 countries and ensuring the proximity expected of a world-class service and solution provider.

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